The Beaumanoir Group’s plan to put Boardriders back on top in Europe

Translated by Cassidy STEPHENS Published Jun 5, 2024 Beaumanoir is getting into sport. Last February, the Breton group, owner of Cache Cache, Bonobo, La Halle, Morgan and more, announced its intention to acquire the European activities of the Boardriders group, which manages the Quiksilver, Billabong, Roxy, DC Shoes, Element, RVCA and VonZipper brands. Now that … Read more

Adidas plans cheaper versions of popular shoes

By Reuters Published May 16, 2024 Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO Bjorn Gulden said on Thursday at the company’s annual shareholders’ meeting in Germany. Adidas “It’s important to understand that not everyone can afford to buy … Read more

Intersport International has released a stable report for the fiscal year 2023, boasting €13.7 billion in revenue

Translated by Roberta HERRERA Published Feb 23, 2024 For the year 2023, Intersport International maintained its course. The consortium of sporting goods retailers, operating on the cooperative principle, has issued a concise annual report indicating sales equivalent to those of 2022, generating €13.7 billion in revenue last year. Intersport Although Intersport International began 2023 on … Read more