20 Affordable Sustainable Brands You Need to Know About

The word “affordable,” however, is difficult to cookie-cut and is completely dependent on individual circumstances. One blatantly clear thing is that the pieces, which you’ll find via the brands we’ve hand-picked below, will likely never appear “affordable” when you compare them to their high-street counterparts, the retail giants that can (and do) sell dresses for … Read more

These 5 Shoe Styles Go With Everything I Own

The idea of capsule collections and wardrobe staples is always at the forefront of our minds. The Who What Wear team is constantly calling into question how we shop and why we buy the things we do in order to reconcile our love of style with concerns over sustainability. One of the main ways we have been doing this is by … Read more

2024 Has a New Trouser Trend, and It’s Going to Make You Look So Classy

As we move towards the new season, I’m looking to whip my spring wardrobe into shape with some smart key buys. Before we graduate to a cotton and linen-filled summer, spring offers a rare temperature sweet spot that allows for a little more fashion experimentation than the summer or winter months. With this in mind, I have my eye … Read more

The Slingback Shoe Trend is Taking Over: 4 Styles to Try

As shoe trends go, this season’s selection is looking more enticing than most. With minimal kitten heels, sleek pointed toe styles and classic mary janes leading the front, us most dedicated fashion devotees are enduring a season full of temptation.  Championing the most classic silhouettes that have served us for so long, 2024’s chicest shoes place versatility, minimalism, and ageless appeal … Read more

The 9 Best Classic Items to Wear With Jeans

There’s no doubt that jeans are a wardrobe staple most of us would be lost without. They provide the backbone to so many outfits, and they’re especially perfect for throwing on during this strange time when we’re in between seasons. As we inch our way out of the depths of winter and slowly approach the slightly sunnier … Read more

“Wispy Bangs” Is the Chic Hair Trend Taking Over This Spring

I’ll be the first to admit that I’m a little bit obsessed with curtain bangs. There’s something so chic about this fringe hairstyle, and I love how it frames your face and adds texture and dimension to the hair. That being said, I’ve noticed a new fringe trend taking over, and I’m not going to lie, I … Read more

Victoria Beckham Just Wore Spring 2024’s Bow Shoe Trend

Attending a film premiere in L.A., Victoria Beckham experimented with her red-carpet go-to, dressing up a sleek suit set with a fresh spring shoe trend. VB’s always been into her heels but, this time, in place of razor-point stilettos, she plucked a pair of pretty, bow-adored pumps to complete her evening outfit. Often found during party season, bow shoes were seen on the feet … Read more

9 Street Style Trends Direct from Copenhagen This February

There’s just something about the street style we see during Copenhagen that sets itself apart from that of New York, London, Milan and Paris. Attendees seem to be more relaxed with their ensembles, though that’s not to say that effort doesn’t go in to assembling them. I don’t know these people, but there’s something about how … Read more

30 New Spring Buys From Mango, & Other Stories and H&M

Before you even think about it, stop. Don’t waste your lunch break scrolling through clothes sites, and definitely do not spend your weekend in a shopping centre. Your time is valuable, and should be treated as such, so rather than the prospect of you sifting through 500 pages of new-in clothes and accessories, I’ve done the hard work … Read more

A Blazer And Skirt Co-Ord Makes Getting Dressed So Easy

If you’ve ever stared into your wardrobe and drawn a blank on what to wear, then I’m about to introduce to to a game-changing fashion formula. Heralded by the style set as a smart, sophisticated, and supremely classy combination, those in the know are shopping for matching blazer-and-skirt co-ords this season. FOLLOW US ON GOOGLE NEWS Read … Read more