The validation of the existing customers of a brand has proven to be the most treasured and valuable form of content marketing. Often referred to as User-Generated Content, Google reviews are the testimonials left by the existing customers of your brand.
Noticing the tremendous potential of Google reviews, brands have begun to get more creative with their marketing techniques. Out of all the methods, embedding Google reviews into the website has emerged to be the most effective strategy for reaping benefits like more engagement, displaying social proof of the brand, and getting more sales & conversions.
If this interests you and you are compelled to know more about the strategy and its process, then you are at the right place.
This blog will give you an insight into the step-by-step guide following which you can embed Google Review Widget on your website. Additionally, you will also get to know about the best tools that can be used by you for the embedding process.
Without any further ado, let’s get started!
How to Embed Google Review Widget on Your Website?
So, in this section, we will be telling you about the Google review widget embedding process in 5 steps.
Step 1 – Select a Tool
Embedding a Google review widget on the website can be done by using a responsive social media aggregation tool.
While selecting the tool, you need to make sure that you have a look at the features of the tool thoroughly and choose the tool accordingly. Even though there are a plethora of social media aggregation tools available, we will be recommending the best ones to you as you continue reading the post.
Step 2 – Aggregate the Google Reviews
After you are done choosing the perfect social media aggregator, the next step is to log into it and begin the aggregation process. Once you have logged in to the tool, you need to click on the Add Feeds options to begin the process.
You will be able to see various networks and social media platform options, you need to select Google from all the options. Next, you may be able to aggregate the Google Reviews depending on your preferred connection type. You will get two options, either to aggregate the content from Google places or to fetch content from Google My Business Page for review aggregation.
Once you fill in the credentials, you will be able to see the aggregated Google reviews in the widget editor.
Step 3 – Customize the Widget
After the creation of the Google review widget, you will be able to customize it and make it more visually appealing depending on the tool chosen by you. Using the customization panel of the social media aggregation tool, you will be able to add colors, fonts, themes, etc. to make it stand out more.
Additionally, you will be able to moderate the content of the widget by removing any irrelevant or unwanted content from the widget. This functionality makes sure that the users maintain the premium quality of content.
Step 4 – Generate the Embed Code
After creating and curating the content, the third step is to embed the widget on the website. However, before getting onto the final step, you need to generate an embed code.
You need to click on the Publish button present on the widget editor and choose your preferred website building platform from the choices.
Click on the Get Code option and copy it on the clipboard. You may be given the option to adjust the width and height of your Google review widget too.
Step 5 – Embed the Google Review Widget
Lastly, you need to embed the widget on your website. Simply log into your CMS platform and redirect to the page or section where you wish to embed the Google review widget.
Navigate to the back-end section of the page and paste the embed code in the provided section.
Save/Update the changes and you will be able to see the embedded Google review widget on your website.
Tools for Embedding Google Reviews on Your Website
1. Tagembed Widget
The first option is the Tagembed Widget which is a leading social media aggregation platform that allows you to collect, curates, and embed social media content on the website. The users can use the additional features of the tool to increase the effectiveness of their Google review widget.
Users can customize the Google review widget by choosing from a wide range of styling options like colors, templates, themes, fonts, etc. The content moderation offered by the tool enables the users to eliminate any unwanted content from the widget and to maintain top-quality content.
Other features include advanced analytics, custom CSS, and back support assistance.
2. Elfsight
The second tool on the list is Elfsight – another great social media aggregation tool that allows brands to aggregate and embed content on their websites. It also comes with a set of responsive features that work to increase the effectiveness of the Google review widget.
A few features are customization options, a profanity filter, and a robust back support team.
Final Thoughts
This brings us to the end of this post and you are now aware of everything about Google Review widget for your business website.
Apart from the steps, you are also aware of the tools that can be used for the aggregation and embedding of Google reviews.
Go on now; start this process and you will be able to take your business to a whole new level!
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