They said it: Steering the narrative
“We are going to try to leak it tomorrow to take the wind out of Gillmor’s sails.”
— San Francisco 49ers Communications Director Ellie Caple, in an Oct. 6 text message to team researcher Tim Hoekstra on leaking a Santa Clara County Civil Grand Jury report that echoed Santa Clara Mayor Lisa Gillmor’s criticism of team influence over officials in the city where the NFL team plays.