There’s no reason to discount rumors of these new upgrades, considering it’s been over a year since Apple released a new iPad, iPad Pro, or iPad Air — and well over two years since the company debuted a new iPad Mini. Combined with the fact that there’s been a slump in sales for the Mac and iPad after a COVID lockdown-related boom — with Mac sales dropping 34% and iPad revenue decreasing by $6.44 billion in the last quarter alone — it’s obvious why Apple would want to get people excited about its products again.
In addition to the new and improved line of iPads, Apple is also expected to release a 13-inch and 15-inch M3 MacBook Air next year to join the generation of MacBook Pros powered by the newest Apple silicon chip. Also in the works are upgraded Magic Keyboards made with sturdier aluminum frames that will bring the iPad Pro closer in design to a laptop than ever before, as well as new versions of the Apple Pencil to join the recently unveiled lower-end USB-C model.
Apple is also betting big that its AR headset — the Vision Pro — will boost sales and plans to release the product early in 2024. Later next year, in addition to larger versions of the iPhone and upgraded AirPods, Apple also hopes a new Apple Watch featuring a blood pressure sensor and a long-awaited refresh of the iPad Mini will bolster the company’s revenue. It seems that 2024 is shaping up to be a big year for Apple in more ways than one.
