America’s favorite trash meat product found exclusively under the seats of old minivans, Slim Jim, announced this week that its promotional Nissan Z sports car had been stolen in Southern California. A Con Agra Foods social media intern has called upon fans of the tube meat — known as the ‘Long Boi Gang’ — to find the car, dubbed Fast Meat. The car recently made a stop at the World Wrestling Entertainment event in Chicago, before traveling to Los Angeles, Calif. for a promotional video shoot. The brand tweeted that the car was missing on Saturday.
[Update: NBC Chicago reports that Fast Meat was recovered in the Chicago metro area.]
Editor’s Note: This is almost certainly some very stupid marketing thing.
While it doesn’t have the promotional gravitas of the Oscar Meyer Wienermobile (we will never call it the Frankmobile), or the Planters Nutmobile, Slim Jim built this wild custom Nissan Z to promote its cured meat stick brand in partnership with the WWE. Slimmy Jimmy tried with fervor to make the car an old internet meme over on Twitter, putting “69” on the mirrors and hiding “420s” throughout the interior. It’s got a big set of wheels, underglow, a gaudy wrap, and a red and yellow interior that feels like you’ve been laid in a hot dog bun and slathered in ketchup and mustard. The brand says this car’s ‘rizz is unmatched.’
“We knew we had something special with our custom car, but had no idea it would be in such demand that someone would steal it,” said Ashley Spade, VP & General Manager, Snacks at Conagra Brands. “We continue to work closely with the authorities and we ask anyone if they spot it to report it to the LAPD.”
If anyone has any tips, or if you see the Fast Meat Z out and about, the brand with annual revenues exceeding half a billion dollars has requested you place a tip with the Los Angeles Police Department at lacrimestoppers.org, so they can get their $42,210 car back!
