Nordstrom launches revamped namesake brand

Nordstrom launched on Monday a revamped namesake brand introducing a new assortment of quality, style-driven essentials across Women’s and Men’s. 

Designed by Nordstrom’s team of designers, the new collection aims to reinvent traditional silhouettes, making them versatile across occasions, seasons, and individual preferences. Each piece emphasizes premium fabrics and details, ensuring both comfort and durability.

Customers can expect to find neutral, seasonless hues inspired by earth tones like ivory birch, tan travertine, white and black, complemented by seasonal colors like green fondant, blue thread, rust spice, and yellow rattan. Key pieces in the launch collection include oversized blazers, tailored pants, cropped jackets, sleek dresses, bold patterned sets, and quality basics, available in sizes XXS-XXL, and priced from $29.50 to $179. 

In addition to apparel, the Nordstrom brand extends to footwear, including strappy sandals, mules, ballet flats and espadrilles, with prices starting at $69.95. Completing the collection is a range of jewelry and accessories, from hats to earrings, and rings to belts.

“The Nordstrom brand is a culmination of the incredible fashion we’re inspired by in our work every day along with customer feedback,” said Nina Barjesteh, president of Nordstrom Product Group, Nordstrom. 

“Our goal is to create an assortment of well-designed, style-led essentials and trend right must haves our customers expect from us. Our designers are meticulous about the quality, design details and fit of each piece. Our Nordstrom collections are approachable to wear and accessible in price.”

Seasonal drops are expected for spring, resort, fall, and holiday.