On, the buzzy Swiss running shoe brand, has partnered with WalkGood, an L.A.-based nonprofit wellness organization dedicated to fostering healing and solidarity within communities of color, on a special collection of apparel and footwear.
The collection includes On’s new Cloudrunner 2 sneaker, a Core jacket and shorts for men or women and a unisex T-shirt that were designed in partnership with WalkGood. The pieces include WalkGood’s slogan: “Forward ever, backward never,” and a color palette that references the Jamaican roots of its founders — siblings Etienne and Ivy Maurice. The campaign for the line was shot by Ackime Snow at the family’s home in Kingston, Jamaica.
The collection will make its debut at the Penn Relays track meet that begins on Thursday in Philadelphia where On will have a presence. It will also be available on the On e-commerce site as well as at select retailers. Pricing will range from $70 for the T-shirt and $80 for the shorts to $150 for the sneaker and $220 for the Core jacket.
The line has a Jamaican flair.
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“From Jamaica to L.A. to Philly, WalkGood is a family-led community organization all about bringing people together from all walks of life. We teamed up with [WalkGood] to spread the spirit of ‘Walk Good’ — the Jamaican phrase encouraging safe travels, good fortune and ‘take care,’” On said on its Instagram page. “Explore our latest collection on April 25th, including head-to-toe apparel and the Cloudrunner 2 WalkGood shoe — where Swiss engineering meets Jamaican joy in every stitch.”
WalkGood got its start in June 2020 during the outcry against racial injustice in the U.S., and the onset of the COVID-19 pandemic. It originated with breathwork and meditation and now offers yoga classes, guided meditations, hikes and a run club in the Los Angeles area. It recently opened a studio in Arlington Heights, Calif.
On was created in 2010 in Switzerland and the company went public on the New York Stock Exchange in 2021.
