The Iconic offers early access to Vogue Online Shopping with 20 to 30 per cent off major brands

The Iconic has launched a huge 20 to 30 per cent off sale to celebrate the upcoming Vogue Online Shopping Night. The event, which officially begins on May 10 and runs for 36 hours only, will include big name brands like St. Agni, AJE, Bassike, Dinosaur Designs, Viktoria and Woods, The Outnet, Levi’s and Cosette, … Read more

Best beauty, fashion, home, kids and travel favourites for April: Best Picks Editor shares top choices

I don’t know about you, but I feel like we blinked and it was the end of April. This month has flown by in a wash of public holidays, sunny autumn days and events. But there has been plenty on my wish and must-buy list this month, from game-changing beauty buys to collaborations between designers … Read more

Simone Pérèle lauches Mother’s Day collection with a special wellness-inspired giveaway

Lingerie experts Simone Pérèle has launched an exclusive Mother’s Day campaign alongside a tantalising giveaway to Hotel Sorrento in Victoria. The leading luxury lingerie house has debuted fresh new ranges of sleepwear and lingerie which will make for the perfect gift for your mother, mother figure, or even yourself. The campaign, which is called “Love … Read more

Alix Earle is spotted wearing Australian swimwear label Bydee: Sell-out Prague Top style

Social media sensation Alix Earle has caused a flurry of attention for an Australian swimwear label after wearing a piece from the small business online. The young college graduate, who has more than 10 million followers to her name, posted a video to TikTok wearing the $99 Prague Top in Salsa from Bydee Swimwear. She … Read more

Oodie celebrates birthday with special buy one get one free mystery gift

To celebrate Oodie’s sixth birthday, the team is offering customers a never-before-seen deal on its popular oversized hoodie blankets. From 9am on April 26, shoppers who buy any classic adult-sized Oodies can choose a free mystery Oodie or Sleep Tee with the discount code BDAYMYSTERY. So while you don’t necessarily get to pick your second … Read more

Iconic footwear brand TOMS has returned to Australian shores once again

It was the renowned name in footwear known for its lightweight, fashion-forward designs that gave back to people in need. But US-born TOMS is back in Australia after a lengthy hiatus, returning with a renewed commitment to style, comfort and sustainability. With a rich heritage dating back to 2006, TOMS has long been synonymous with … Read more

You can now shop cult us brand Reformation at The Iconic. Here’s our top picks

It’s the cult American label that boasts high-profile fans in the likes of Taylor Swift, Kendall Jenner and Emma Stone. But up until recently, it has been very difficult for Aussies to get their hands on US brand Reformation Down Under — unless they have a friend in the US or are travelling there themselves. … Read more

Best beauty, fashion, home and travel favourites for March: Best Picks Editor shares top choices

With autumn in the air and a slightly crisper feel to the morning’s commute, it can’t be only me who is dreaming about boots, sweaters and cosying up in a nice new duvet at home. Which is why I was delighted to start shopping this March, and buy a few items that are different to … Read more

Most fashionable sandals to wear to work, the beach and beyond: Havaianas launches square toe thongs that are comfortable and cool

Growing up in Australia meant either being happy to have a piece of rubber between your big toe and second toe, or not. For a very long time, I was firmly in the latter camp because of one particularly awful experience with a cheap knock-off pair of thongs that left a blister on my foot … Read more

The ultimate corporate bag for work: Zipped Soft Tote from Maison de Sabre is perfect office handbag

Before I leave for work every morning, I have to take stock of the many items I’ll be carrying over my shoulder that day. There is the standard phone, wallet, keys and assortment of lip liners and lipsticks, as well as sunglasses, a one-litre drink bottle (full), possibly a change of clothes for the gym … Read more