Kylie Jenner is a fan: the rise of fashion label Isa Boulder, beloved by Gen Z, TikTok and influencers alike

Isa Boulder may sound like a real-life person, but the name is entirely imaginary. “It was this kind of hypothetical person who embodies this vision of what the clothes could be and what we could offer,” explains Basari. A look from Isa Boulder’s spring/summer 2024 collection, shown in Paris. Photo: Isa Boulder Handcrafted looks are … Read more