Hulu is officially following in the footsteps of corporate sibling Disney+ and streaming giant Netflix by implementing restrictions on the sharing of accounts and subscriber passwords. The move has been expected for several months. Last summer, Disney CEO Bob Iger told Wall Street analysts during an earnings call that the company “will begin to update … Read more
Hulu ran an anti-Hamas ad that appears to be made using artificial intelligence to show an idealized version of Gaza—claiming this paradise destination could exist if not for Hamas. The 30-second spot, opening like a tourism ad, shows palm trees and coastlines. There are five-star hotels and children playing. People dance, eat, and laugh, while … Read more
Jeremy Helfand, who spent the past five years as a streaming executive at Disney and Hulu, has joined Amazon to lead Prime Video Advertising. Starting later this year, scripted film and TV titles on Prime will feature ads, making the subscription platform the latest player to accept brand messages on its scripted programming. Netflix and … Read more
If media reports are to be believed, this year more people canceled their subscriptions to streaming platforms like Disney+, Netflix and Hulu than last year. According to the Wall Street Journal, defections across premium streamers rose 6.3% in November from 5.1% a year earlier. It also suggests that in the past two years, roughly 25% … Read more
Hulu is the latest streaming service to be integrated into one of T-Mobile‘s mobile plans, joining Netflix and Apple TV+. Starting Jan. 24, the $8-a-month ad-supported tier of the Disney-owned streaming outlet will be included at no additional charge for new and existing customers on T-Mobile’s Go5GNext subscription tier. Netflix and Apple TV+ are available … Read more
With Disney already in the midst of its “one-app” streamlining of Hulu and Disney+ in the U.S., it is also making a similar move in Latin America with Star+. The company will shift programming on Star+ to Disney+ in the second quarter of 2024 and Star+ will wind down as a stand-alone service in the … Read more
EXCLUSIVE: In the latest sign of the industry’s changing times, Disney last week announced that Hulu original Only Murders in the Building would air on ABC in January. New data provided to Deadline by Tubular Labs shows the logic behind the scheduling move. Tubular, which is a YouTube measurement partner, has special access to data … Read more
