Lacoste boosts brand image in Asia with ‘Play Big’ campaign
Translated by Nicola Mira Published Apr 29, 2024 Lacoste’s latest advertising campaign, entitled ‘Play Big’, features Korean pop star and top model Jeon Somi, K-Wave singer and actor Ahn Hyo Seop – who signed up as brand ambassador for Lacoste in early March – and emerging Chinese film star Wang Yi Bo, all pictured inside … Read more