Launchmetrics

Paris Fashion Week dominates digital audience, driven by Dior, Louis Vuitton and Saint Laurent shows

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Translated by Cassidy STEPHENS Published Mar 26, 2024 Paris Fashion Week, dedicated to women’s ready-to-wear, has once again confirmed its leadership in terms of audience figures. The collections for Autumn-Winter 2024/25, presented on the catwalks of the French capital from February 26 to March 5, had a media impact of 425.5 million dollars in terms … Read more

Heart Evangelista, Wonyoung Jang & More Among Paris Fashion Week MVPs

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Paris Fashion Week is going from strength to strength in the run-up to the Olympic Games. The fall ready-to-wear shows in the French capital generated $425.5 million in media impact value (MIV) as Asian celebrities continued to drive conversation around leading brands, according to a report released Thursday by data research and insights company Launchmetrics. … Read more