Sports Fans In Streaming Era “Want To Pull Their Hair Out,” Nexstar Exec Says
As a sports fan, “you want to pull your hair out” when trying to toggle between streaming and linear TV, in the view of Nexstar President and COO Mike Biard. That “less-than-ideal” user experience helps explain why 60% of viewership for occurs on broadcast stations in team markets rather than on Prime Video, the exec … Read more
