Chip Bergh

Lucia Marcuzzo of Levi’s says that “even at tough times like the current, a DTC strategy fosters growth”

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Translated by Nicola Mira Published Apr 26, 2024 Forging a strong direct relationship with consumers is one of the mainstays of the ‘Project Fuel’ plan drawn up by Michelle Gass, who earlier this year was appointed CEO of Levi Strauss & Co. And while Levi’s will chiefly focus on expanding its retail network in Asia, … Read more

Levi Strauss to cut 15% of corporate jobs; guidance misses estimates

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By Bloomberg Published Jan 26, 2024 Levi Strauss & Co. slumped after announcing it will cut as much as 15% of its corporate workforce to boost efficiency. The company also gave an outlook for 2024 sales and profit that fell short of Wall Street’s expectations. Levi’s Levi, which is prioritizing direct-to-consumer sales over wholesalers, said … Read more