Lucia Marcuzzo of Levi’s says that “even at tough times like the current, a DTC strategy fosters growth”

Translated by Nicola Mira Published Apr 26, 2024 Forging a strong direct relationship with consumers is one of the mainstays of the ‘Project Fuel’ plan drawn up by Michelle Gass, who earlier this year was appointed CEO of Levi Strauss & Co. And while Levi’s will chiefly focus on expanding its retail network in Asia, … Read more

Brixton appoints Levi’s executive as new CEO

Californian lifestyle brand Brixton announced Thursday the appointment of Seth Ellison to the role of chief executive officer, effective April 22. Brixton A  40-year veteran of the lifestyle apparel and action sports sectors, Ellison joins Brixton from Levi Strauss & Company, where he most recently served as ​executive vice president, chief commercial officer, a​fter having served for a decade … Read more

Lucia Marcuzzo promoted to Managing Director Europe

As Levi’s prepares to open its new flagship store on the Champs-Elysées in Paris ahead of the Olympic Games, a new executive will be taking part in the inauguration at the end of April. Lucia Marcuzzo was promoted to General Manager for the whole of Europe in March. Lucia Marcuzzo – LS&Co For the past … Read more

Macy’s, Arkhouse take-private fight continues after proxy settlement

Shopping bags in front of the Macy’s Inc. flagship store in the Herald Square area of New York, US, on Monday, Nov. 13, 2023. US holiday sales will grow at a slower pace this year amid economic headwinds such as higher interest rates, the National Retail Federation said.  Bing Guan | Bloomberg | Getty Images … Read more

Western boot sales on the rise since ‘Cowboy Carter’

Beyoncé leaves the Luar fashion show at 154 Scott in Brooklyn during New York Fashion Week on Feb. 13, 2024. James Devaney | GC Images | Getty Images Western boots have a new protector in Beyoncé. The country fashion staple’s sales surged more than 20% in the week after the music superstar released her “Cowboy … Read more

Top 10 fastest-growing retail brands in the U.S., according to Yelp

The new restaurant in your neighborhood may look familiar. Chains owned by publicly traded restaurant companies accounted for half of the top 10 fastest-growing retail brands in the U.S. last year, according to a new Yelp report. Review site Yelp compiled the list by using a blended metric that includes net new openings, searches on … Read more

Levi Strauss tightens budget, stops footwear line, closes factory in Plock, Poland

Translated by Nicola Mira Published Apr 8, 2024 Levi Strauss, owner of Levi’s, Dockers and Beyond Yoga, has reported a 7.8% revenue drop for Q1 2024, down to $1.56 billion (€1.44 billion), with losses of nearly $10 million. On Thursday however, a few hours after Michelle Gass, the group’s CEO since January, announced these results, … Read more

Shares of Levi Strauss surge 18% on Q1 2024 earnings

The Levi Strauss & Co. label is seen on clothes in a store at the Woodbury Common Premium Outlets in Central Valley, New York, U.S., February 15, 2022.  Andrew Kelly | Reuters Shares of Levi Strauss surged 18% on Thursday after the retailer raised its full-year profit guidance and posted holiday earnings that beat expectations.  … Read more

Levi jumps as cost cuts drive higher-than-expected profit

By Bloomberg Published Apr 4, 2024 Levi Strauss & Co. jumped after higher-than-expected sales and profit in the first quarter helped fuel a more optimistic full-year outlook. Levi’s- Facebook The retailer, which announced a cost-cutting and productivity plan in January, said those measures are now paying off. It also cited market-share gains. Adjusted earnings per … Read more

Levi Strauss (LEVI) earnings Q1 2024

Levi Strauss, which has long relied on wholesalers like Macy’s and Kohl’s to drive its business, is now doing nearly half of its sales through its own website and stores, the company said Wednesday when reporting fiscal first quarter earnings.  In the three months ended Feb. 25, direct-to-consumer sales made up a record 48% of … Read more