Frame names Amelia Gray as new brand face

Californian fashion brand Frame has named American model and television personality Amelia Gray as the new face of its latest campaign series.  Frame names Amelia Gray as new face of the brand. – Frame As part of the campaign, captured by Erik Torstensson, co-founder and chief creative officer of Frame, Gray, a familiar face in … Read more

Frame names EMEA CEO as it targets fast growth in Europe

California-based denim and fashion brand Frame has named Thomas Lecoq as its new CEO for the EMEA region.  Thomas Lecoq – Frame The company said he brings over 15 years of experience to his new role, having held “key positions” at brands such as Ganni, Zimmerman, Vince, Marc Jacobs, and Giorgio Armani.  And it hailed … Read more

New Era Cap extends deal with England’s McLaren Racing

International sports and lifestyle brand New Era Cap and England’s McLaren Racing have announced a new multi-year partnership extension to expand their decade-long relationship. The deal marks the first time New Era’s flag logo will appear both trackside and on track in Formula 1 racing. In addition to continuing as McLaren Racing’s official headwear partner, … Read more

The Californian training apparel brand on the rise

On January 27, the ASRV brand opened its third store in the United States, after San Diego and Beverly Hills. In Glendale, north of Los Angeles, the Caruso’s Americana at Brand shopping center welcomed ASRV’s training apparel collection for the first time, with Alo Yoga and Nike Collective as neighbors. ASRV store at Americana at … Read more