Tiger Woods is officially launching his new lifestyle brand, Sun Day Red, to the public on Wednesday. The golfer has been teasing the collection for months, starting in February with the Genesis Invitational tournament, which he hosted, as well as at the Masters last month. Woods will also wear the line at the PGA Championship … Read more
By Reuters API Published Apr 30, 2024 Strong demand for its retro-style Gazelle and Samba sneakers helped drive Adidas’s strong first-quarter growth, especially in its home market of Europe, the company said on Tuesday, as the company moves on from its damaging break-up with rapper Ye. Reuters While its home market saw growth, North America … Read more
By AFP Translated by Nicola Mira Published Apr 22, 2024 Defending Adidas’s decision not to enter into a bidding war with US rival Nike, Bjorn Gulden, CEO of the German sport apparel and equipment group, said Adidas will continue to be interested in major football kit supply deals, including one for the French national team, … Read more
By Reuters API Published Apr 18, 2024 Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday, alongside sponsored athletes including climbing gold medallist Janja Garnbret, as it uses the Games to hone its focus on sports rather than celebrities. Reuters From sprint spikes to footwear made for the newest … Read more
After Inditex saw its investors demand greater transparency regarding the factories where it produces its garments, listed fashion companies are now also facing questions from impact investors. Their aim: to encourage companies to adopt processes that are more respectful of workers and the environment. Johanna Schmidt is an investment strategist at Triodos Investment Management, which … Read more
By Bloomberg Published Apr 18, 2024 Nike Inc. is nearing an eight-figure endorsement deal with basketball star Caitlin Clark ahead of her professional debut set for May, according to a person familiar with the negotiations. Reuters Clark, who was selected as the top pick in the WNBA draft by the Indiana Fever this month after … Read more
Californian lifestyle brand Brixton announced Thursday the appointment of Seth Ellison to the role of chief executive officer, effective April 22. Brixton A 40-year veteran of the lifestyle apparel and action sports sectors, Ellison joins Brixton from Levi Strauss & Company, where he most recently served as executive vice president, chief commercial officer, after having served for a decade … Read more
Translated by Nicola Mira Published Apr 12, 2024 Nike is warming up for the Paris Olympics. During the Games, the global sport apparel and equipment giant will set up the base camp for its staff, guests and athletes at the Centre Pompidou. On April 11, Nike instead staged a presentation at Palais Brongniart, also in … Read more
By Reuters API Published Apr 11, 2024 German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. Archiv Puma CEO Arne Freundt aims to boost … Read more
By Reuters API Published Apr 12, 2024 Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales and help compete with upstart rivals. Nike Sportswear makers are looking to reignite demand on the … Read more
