Mango’s strategic bet on Victoria Beckham to elevate its positioning
Translated by Roberta HERRERA Published Apr 23, 2024 Mango’s focused efforts to be perceived as a premium, aspirational, and desirable brand are part of a significant project that has been years in the making. This has involved strategic alliances with select brands like American Simon Miller and Italian Boglioni, as well as collaborations with celebrities … Read more
