Mango’s strategic bet on Victoria Beckham to elevate its positioning

Translated by Roberta HERRERA Published Apr 23, 2024 Mango’s focused efforts to be perceived as a premium, aspirational, and desirable brand are part of a significant project that has been years in the making. This has involved strategic alliances with select brands like American Simon Miller and Italian Boglioni, as well as collaborations with celebrities … Read more

Anine Bing and Reebok to Release Princess Diana-inspired Capsule

Anine Bing continues to lean into athleisure. This time, it’s with Reebok. “Reebok has been a heritage brand that I have long admired,” Bing told WWD in an exclusive statement. The L.A.-based Danish designer, founder and chief executive officer of her namesake brand visited the American sports company’s headquarters on the East Coast to design the … Read more

Authentic Brands inks eyewear deal with Mondottica for Reebok

Authentic Brands announced on Wednesday a partnership with Mondottica Group, the eyewear brand partner and design specialist, for Reebok. Reebok As part of the new deal, Mondottica Group will design, manufacture and distribute Reebok-branded eyewear and sunglass products for men, women, boys and girls. “Through our partnership with Mondottica Group, we’re expanding the Reebok brand intothe realm of eyewear,” … Read more

Authentic taps Source Sport for Reebok performance apparel expansion in UK, Ireland

Authentic Brands Group (Authentic) announced on Thursday a strategic partnership with Source Sport Limited T/A Sports Hub Group (SHG), a brand licensee, to expand the Reebok brand in the UK and Ireland.  Authentic taps Source Sport for Reebok performance apparel expansion in UK, Ireland. – Source Sport As part of the partnership, SHG will take … Read more

Paris showcases Botter’s Caribbean couture and Lemaire’s chic, practical fashion

Translated by Cassidy STEPHENS Published Jan 18, 2024 The second day of shows immediately set the tone for Paris Fashion Week for Men. Judging by the first collections for autumn-winter 2024/25 that were presented in the first few days, quality and creativity were on the agenda, redefining the codes of menswear. The playful inventiveness of … Read more

David Beckham business continues to boom, Victoria Beckham losses shrink

David Beckham’s holding company continued to prosper in the last year with Victoria Beckham’s fashion label improving its performance, although it remained loss-making. See catwalkVictoria Beckham – Fall-Winter2023 – 2024 – Womenswear – Paris – © ImaxTree Accounts just filed have shown that in 2022, Victoria Beckham’s operating losses shrank to £0.9 million from £3.9 … Read more

David Beckham business continues to boom, Victoria Beckham losses shirnk

David Beckham’s holding company continued to prosper in the last year with Victoria Beckham’s fashion label improving its performance, although it remained loss-making. See catwalkVictoria Beckham – Fall-Winter2023 – 2024 – Womenswear – Paris – © ImaxTree Accounts just filed have shown that in 2022, Victoria Beckham’s operating losses shrank to £0.9 million from £3.9 … Read more

Hunkemöller names new CEO as Grevy prepares to take the reins

Dutch lingerie giant Hunkemöller has unveiled succession plans with a new CEO arriving early next year when current incumbent Philip Mountford steps down. Brian Grevy – Photo: Gant So who will be in the hot seat? Step forward ex-Gant CEO Brian Grevy who has an impressive CV. He spent 11 years at Adidas in increasingly … Read more

Primaloft’s new President becomes CEO

US advanced material technology provider PrimaLoft has appointed Anne Cavassa its new Chief Executive Officer. She was only named company President in November. Anne Cavassa The speedy promotion reflects its “acceleration of a planned transition to the next phase of the company’s leadership”, PrimaLoft said. The company is a prominent player in the move away … Read more