These Natural Wedding Makeup Trends Will be Everywhere in 2024

A trip to cloud nine is a big lift (it’s a long haul, expensive, hotel rooms get sold out, etc.). But dreamy cloud skin is a pretty good compromise. This soft-focus, matte, marshmallowy look is an angelic wedding day look that isn’t very hard to achieve. “It’s basically just healthy, fresh-looking skin without a reflective … Read more

Serena Williams Launches Makeup Line, Wyn Beauty — Review, Photos

We’ll be honest: “Serena Williams makeup line” was not on Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at Allure HQ several months ago, we were a little surprised and very skeptical (the celebrity beauty brand fatigue is real). But we started using it — we’re here to do the work — … Read more

12 Best Lip Masks to Soften Lips 2024, According to Editors

Our lips can get chapped and tender no matter the season, but the best lip mask — an intensive formula that’s often thicker and more nourishing than even the best lip balms — can offset dryness and soften, smooth, and plump the lips. Unlike balms, lip oils, and lip glosses, they’re intended to last even … Read more

18 Ooey-Gooey Lip Treatments Allure Editors Keep in Their Makeup Bags

It’s been a long time since we felt the need to sing Lil Mama’s, “My lip gloss is popping, my lip gloss is cool…” But with the amount of ooey gooey lip products currently overflowing from our makeup bags, the song has never felt more relevant. That decade-defining anthem, timed with the popularity of Lancôme … Read more

Gucci Gloss à Lèvres Is a Lavish Essential for Your Lip Look

Story time: glosses are usually not my forte, but after getting a much-needed re-up on my lip filler, I’ve decided to dip my foot (err, lips?) into their sticky, tacky waters. Lip glosses are usually nothing revolutionary, and most of the formulas on the market have a nearly-identical shine, shimmer, and texture — honestly, this … Read more

The Fenty Beauty Gloss Bomb Ice Gives You Fuller-Looking Lips Without Any Spiciness

Senior editor Jesa Marie Calaor holding the Fenty Beauty Gloss Bomb Ice Cooling Lip Luminizer. Lip glosses have come and gone from the slip pocket inside my purse. It’s precious, easy-to-access real estate — holding the beauty products I never leave the house without. (That, and the occasional neatly folded receipt.) That’s where I permanently … Read more

Hailey Bieber and J.Lo Love This Make Up For Ever Lip Liner

We’ve even spotted Jennifer Lopez using the exact same lip pencil in a recent Instagram video, showing how she creates her red lipstick look. “I always start with a neutral pencil,” she says as she lines her lips with the lip liner, explaining that she prefers to use a neutral colour rather than a red pencil, … Read more