The idea of capsule collections and wardrobe staples is always at the forefront of our minds. The Who What Wear team is constantly calling into question how we shop and why we buy the things we do in order to reconcile our love of style with concerns over sustainability. One of the main ways we have been doing this is by … Read more
Deciding what to wear in January can be a tricky one. It’s still freezing so you need to stay warm and cosy, but it’s also a fresh start. We’ve all likely made a resolution of some kind and have our eyes firmly fixed on moving forward, so it’s understandable if stepping back into 2023’s wardrobe … Read more
As users took to Instagram wearing brand-new outfits for each post, many found it difficult to keep up with the endless fast-fashion hauls and OOTDs being presented to them. Overconsumption was rife, but then, things started to turn. As a community, fashion lovers banded together to call for more sustainable shopping habits and championed getting sufficient wear out of … Read more
You might assume that to look expensive, you need to buy eye-wateringly expensive things, but looking rich isn’t just about flashy logos and jewellery so valuable it must be stored in a safe. There are little tricks that can make any outfit look more elevated, from ensuring your shirts are always crisp to the colours … Read more
Just when you think all of the forgotten looks from the 1990s will remain in the past, along comes another one. How badly do you want a really ridiculously small bag right now? And how much better would it be if it had tiny handles and was rendered in silk-satin? (See Kate Beckinsale below.) Or what … Read more
Personal style is just that: personal. And no one person or rule can really tell you what suits you. If you’re lucky, you just get a feeling and can run with it. But we all have those moments of uncertainty and a guiding factor towards a reliable clothing choice can lie in the question we … Read more
What is it about easy outfit ideas that makes them just so hard to come by? Perhaps it’s when we get swayed by trends or simply have too many options in a bursting wardrobe to think clearly. (See our ways to clear out a wardrobe if you’re really struggling on this point.) Either way, we all have … Read more
Zara is known for having three major sales: one in the summer months, one on Black Friday, and one that starts on Boxing Day. Naturally, we’re here to talk about the latter. Zara’s Christmas sale is one of the best and there are a few rules you need to know. The sale normally starts on Christmas day on Zara’s … Read more
In our minds—and we assume the minds of many cash-strapped UK millennials—the amount spent on an engagement ring should be 100% up to the person buying it. While you can, of course, adhere to the above rules if that’s what you want, you can also take the advice of expert Michelle Oh, founder of Michelle … Read more
