How the future of sneakers is digitisation: from Nike’s RTFKT to Zellerfeld’s 3D-printed shoes, innovators are pushing the boundaries
Acquired by Nike in 2021, RTFKT marries physical sneakers with their digital counterparts, creating unique experiences that blur the line between the real and virtual worlds. RTFKT x Nike Dunk sneakers. Photo: Instagram / @rtfkt Each RTFKT sneaker is equipped with an NFC chip, allowing users to unlock exclusive digital assets, such as non-fungible tokens … Read more
