E.W. Scripps, which acquired ION in 2020, is repositioning the broadcast network as a home for general entertainment and live sports. WNBA and National Women’s Soccer League games will now occupy weekly slots in the programming lineup, which had historically consisted only of syndicated fare. Many of those off-net titles will remain, with Bull a … Read more
AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year. The new versions will all be up and running by the end of the 2024-25 upfront, the company said Monday. It will convene its annual upfront presentation to ad … Read more
NBCUniversal plans to start using generative AI in its ad sales efforts, the company announced Wednesday at its One24 event for advertisers. AI technology will specifically be used to drive audience targeting and advertiser performance as marketers continue to seek ways to make their messages more precise. The AI initiative is one of several introduced … Read more
A+E Networks operates 10 linear networks, the company made sure to note Wednesday during its virtual upfront, but execs said the company’s reach goes beyond the diminishing horizons of pay-TV. President and Chairman Paul Buccieri also highlighted the company’s 50 FAST channels and teased some of the 2,000-plus hours of original programming planned for 2024 … Read more
Amazon is joining the upfronts crowd, scheduling an event on May 14, in the middle of a series of presentations to ad buyers by media and tech companies. The tech giant will host its first event on the morning of May 14, pitching ad buyers on Amazon’s streaming TV offerings, including Prime Video, Prime Video … Read more
A bit more than a year into selling advertising, Netflix is setting plans for its debut in the upfronts, the annual springtime showcase in New York for ad buyers and sellers. The streaming giant will hold what it is calling a “first-look presentation,” hosted by senior executives, on the afternoon of May 15. On the … Read more
NBCUniversal has confirmed the dates of its annual upfront event at Radio City Music Hall in May as well as the fourth edition of its “OnePlatform” showcase of advertising technology in March. The upfront will be held on May 13, its usual Monday slot on the traditional week of upfront pitches to ad buyers in … Read more
After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden. The media giant confirmed it will host its annual event on Wednesday, May 15, at 10 a.m. Last year’s NewFronts for … Read more
