Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in line with company expectations. The presence of ads on the world’s leading streaming service is a new phenomenon, of course, putting an asterix on statistical comparisons, but the news is the latest sign that a … Read more
Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news comes more than two months after the media giant’s annual upfronts pitch to advertisers in New York. This year’s event at Javits Center was a … Read more
The CW is looking to keep acquiring sports rights and is eyeing an expansion on Sundays as well as potential team-ups with other rights holders, President Dennis Miller said in an interview with Deadline. In an upfronts briefing alongside Brad Schwartz, President of Entertainment, Miller said the pace of sports rights dealmaking has surprised “everyone, … Read more
YouTube CEO Neal Mohan kicked off the company’s 13th annual Brandcast by telling advertisers the video platform is “at the forefront of this new era of entertainment.” Viewers of YouTube videos, he said, “are not just audiences. They’re ride-or-die, can’t miss a moment fans.” Mohan reprised a proposal he recently advanced in an op-ed in … Read more
EXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros. Discovery streaming service introduced an ad tier in 2021, when it was known as HBO Max and owned by AT&T’s WarnerMedia, only to re-approach the ad business in earnest in … Read more
“I am deeply optimistic about our company, and in a world that is so in need of entertainment is a true privilege,” said Disney boss Bob Iger today in a rare appearance on stage at the start of the media giant’s upfront presentation in New York City. “To run a company that is the embodiment … Read more
Jason Kelce, who retired earlier this year after 13 years with the NFL‘s Philadelphia Eagles, told the crowd at Disney‘s upfront how pumped he is to be joining “Monday Night Freakin’ Football!” While he kept his shirt on (unlike last January, when he supported his brother, Travis, topless in the cold), Kelce summoned the emotional … Read more
Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation to advertisers. Before detailing the company’s daily interactions with half the world’s population, its industry-leading 11.5% share of content distribution in April (according to Nielsen) and its “billions of consumer touchpoints,” Ferro got animated. She was depicted in … Read more
Sheryl Lee Ralph and Lisa Ann Walter from Abbott Elementary got to call roll at the start of the Disney Upfront Tuesday, which allowed many of the stars from the studio’s movies and networks to sound off (in a video) before the presentation kicked off at the North Javits Center. And what’s an ABC upfront … Read more
Reboots, as the past few years have shown, are beloved by the TV business. This week’s makeover centers on the upfronts, a decades-old industry ritual revitalized by a new push into streaming ads. Fabled New York venues like Radio City Musical Hall and Lincoln Center will once again play host, and a conga line of … Read more
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