Adidas Q1 growth partly offset by North America sales decline

By Reuters API Published Apr 30, 2024 Strong demand for its retro-style Gazelle and Samba sneakers helped drive Adidas’s  strong first-quarter growth, especially in its home market of Europe, the company said on Tuesday, as the company moves on from its damaging break-up with rapper Ye. Reuters While its home market saw growth, North America … Read more

French Federation reveals Paris menswear and couture show schedules

France Federation reveals Paris menswear and couture show schedules, with debuts by Ardazaei and returns by Thom Browne and Charles de Vilmorin.  Pascal Morand – DR The Federation de la Haute Couture et de la Mode has revealed the new provisional calendars for this summer’s menswear and haute couture runway seasons in Paris, which have … Read more

Adidas CEO challenges Nike on German football federation kit deal

By AFP Translated by Nicola Mira Published Apr 22, 2024 Defending Adidas’s decision not to enter into a bidding war with US rival Nike, Bjorn Gulden, CEO of the German sport apparel and equipment group, said Adidas will continue to be interested in major football kit supply deals, including one for the French national team, … Read more

In Olympics launch, Adidas seeks to broaden sport appeal

By Reuters API Published Apr 18, 2024 Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday, alongside sponsored athletes including climbing gold medallist Janja Garnbret, as it uses the Games to hone its focus on sports rather than celebrities. Reuters From sprint spikes to footwear made for the newest … Read more

Adidas-Rheon Labs partnership creates “new era” sports bras

Despite advancements in activewear, most sports bras “are stuck in the past”. That’s according to Joanna Wakefield-Scurr professor of Biomechanics at the University of Portsmouth, and the University of Memphis. Techfit Control Bra So based on a series of university findings that include 72% of women suffer running-related breast pain, sportswear giant Adidas has continued … Read more

How impact investing seeks to influence the strategies of fashion companies

After Inditex saw its investors demand greater transparency regarding the factories where it produces its garments, listed fashion companies are now also facing questions from impact investors. Their aim: to encourage companies to adopt processes that are more respectful of workers and the environment. Johanna Schmidt is an investment strategist at Triodos Investment Management, which … Read more

Adidas raises earnings guidance after strong first quarter

By Reuters API Published Apr 16, 2024 Adidas on Tuesday raised its 2024 profit outlook after what the German sportswear giant said was a better than expected first quarter. Reuters In an unscheduled announcement, the company said it now expects full-year operating profit of about 700 million euros ($744 million), up from 500 million euros … Read more

Puma hones focus on speed in Olympic battle with Adidas and Nike

By Reuters API Published Apr 11, 2024 German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. Archiv Puma CEO Arne Freundt aims to boost … Read more

Nike bosses plan ‘biggest’ Olympics spend as marketing ramps up

By Reuters API Published Apr 12, 2024 ​Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales and help compete with upstart rivals. Nike Sportswear makers are looking to reignite demand on the … Read more

Kanye West accused of racism and anti-Semitism by ex-employee

By AFP Published Apr 3, 2024 Controversial rapper Kanye West repeatedly yelled at black employees and praised Adolf Hitler as an “innovator”, according to a new lawsuit filed in California on Tuesday. Kanye West in New York on September 7 2018. – RANDY BROOKE / GETTY IMAGES NORTH AMERICA/AFP/ARCHIVES The artist, who is also known … Read more