H&M’s New Oversized Wool Blend Coat Looks so Expensive

Which leads me to fill you in on my latest winning H&M find: the Oversized Wool-Blend Coat. This piece honestly made me gasp when I saw it appear during my daily H&M check in, and I almost couldn’t believe my eyes. Minimalist, slouchy, buttery soft and in the most rich-looking colour you can wear for autumn: camel. … Read more

Why & Other Stories’ Mock-Neck Jumper Is a Best Seller

& Other Stories has always had one of the strongest knitwear sections on the high street. From cult-status varsity jumpers to sought-after cable-knit cardigans, whatever woolly moment you’re looking for, you’re sure to find it here. However, one of my favourite finds is its Mock Neck Sweater, a straight-fit knit jumper with what the brand calls … Read more

H&M’s Tailored Jersey Dress Is All We Want to Wear Right Now

All of H&M’s latest drops have been so good, involving lots of elevated wardrobe staples with a minimalist aesthetic. But this dress, in particular, caught the eyes of all our editors, and within minutes of it being shared in our Slack channels, we all had it in our baskets. After trying it, we can confirm that it’s … Read more

23 Expensive-Looking H&M Items That Could Pass as Designer

It can’t just be me—I had to do a double take when I saw these H&M finds because they’re just so good. Perusing the site’s new arrivals is a weekly activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling. While most of these … Read more

The Best Marks and Spencer Pieces for 2024

Season after season, M&S drops an array of timeless and on-trend items—as well as basics like underwear and hosiery. And season after season, the Who What Wear team is impressed. This time around, it’s the high street brand’s directional woven handbags and cosy knitted styles that have wholly captured our hearts. But I won’t give it all away. Scroll on … Read more

9 H&M Trending Items Everyone Is Wearing Right Now

When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or a chic striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular … Read more

33 of the Best New Pieces From H&M, COS and Mango

Working in fashion is both a blessing and a curse. On the plus side, I get to sift through beautiful clothes every day and hunt down the very best buys. But as I’m sure you can imagine, this means that my wish list grows by the hour. It’s more of a fantasy wish list at this point, because … Read more

Arket Cable-Knit Jumpers Are Back and Better Than Ever

There are a lot of jumpers out there to choose from when shopping for your winter wardrobe this year, especially if you’re looking for knits on the high street. Some, however, are better than others, and there’s one particular knit that the whole Who What Wear team (and the fashion world in general) has been … Read more

& Other Stories Sale Is Here: 27 Winter Deals That Will Fly

What’s better than tracking down the ultimate curated selection of winter staples, just as the season truly gets under way? Finding out they’re on sale, for one. Purveyor of all things chic on the high street, & Other Stories is managing to fulfil both of these criteria right now as the brand has just launched its sale, offering … Read more

16 Affordable Jewellery Brands You’ll Love and Can Shop Now

I, for one, don’t subscribe to the idea that in order to look stylish you need to exclusively splash the cash on designer wares. I buy most of my jewellery from affordable brands and it has happily served me for years. It’s all about keeping a beady eye out for a good-quality piece or classic design … Read more