H&M’s new boss Erver faces battle to reboot sales

By Reuters API Published Mar 23, 2024 Investors will be looking for reassurances from new H&M CEO Daniel Erver that he has the right plan to reboot revenue growth when the fast fashion retailer reports its first quarterly earnings under his leadership on Wednesday. Reuters Erver took the helm in January after his predecessor Helena … Read more

Anna Teurnell appointed creative director of Filippa K

Translated by Roberta HERRERA Published Feb 6, 2024 Anna Teurnell steps into the role of creative director at Filippa K, succeeding Liisa Kessler, who was appointed two years prior. She will oversee all creative aspects of the Swedish brand. Simultaneously, the designer will continue to lead her own label, Teurn Studios, established in 2021. Anna … Read more

H&M profit target in spotlight as cost-cutting gathers pace

By Reuters API Published Jan 30, 2024 Swedish fashion retailer H&M is under pressure to prove to investors it can turn its fortunes around and fend off fierce competition from fast-fashion rivals such as Zara, whose sales are rising, and China-founded Shein, set to go public this year. H&M H&M, which sold more than $22 … Read more

Arket’s Cloud Jeans Are the Best Loose-Fit Jeans I’ve Seen

The pursuit of an excellent pair of jeans is not without its challenges. Always demanding a good try-on session, it can be difficult to find a pair that delivers on comfort, style, affordability and fit. And the never-ending process is made all the more difficult with so many denim trends to choose from. Whilst trending shapes such as … Read more

French Girl Dress Outfits: 4 Dress Outfits For Winter

Firstly, the relevance of statement outerwear pieces. Timeless (yet statement) outwear has pride of place in many French women’s wardrobes — from fluffy trim vinyl to double-faced aviator jackets and longline leather coats. Secondly, there’s ingenuity when it comes to the use of layers without a coat swallowing an outfit whole— be it tights or knee-high boots. … Read more

The Best COS and Arket Fashion Finds According to an Editor

You might be on your fourth cheese of the week by now and be thinking there’s nothing you’d like less than getting properly dressed, but the truth is there’s never a better time to invest in some chic, reliable and staple pieces than the end of the year.  Whether it’s bundling up in a chunky knit, elevating … Read more

4 Low Key Dress and Ankle Boot Pairings to Try This Season

As much as I love them and wouldn’t be able to get dressed on the regular without them, I’m getting sick and tired of wearing jeans day in and day out. Surely, I’m not the only one? This is precisely why I’ve set myself a bit of a style challenge—one I’m inviting you to join … Read more

H&M Group names new comms chief, Alpen switches roles

H&M Group has named a new Communications Director with Hendrik Alpen, who’s currently Head of Engagement and Transparency within H&M Group Sustainability, taking on the key role. H&M He succeeds Andreas Eriksson, who we’re told “has decided to leave the company to explore new opportunities”. It’s a big job with the company being the second-largest … Read more

Arket Cable-Knit Jumpers Are Back and Better Than Ever

There are a lot of jumpers out there to choose from when shopping for your winter wardrobe this year, especially if you’re looking for knits on the high street. Some, however, are better than others, and there’s one particular knit that the whole Who What Wear team (and the fashion world in general) has been … Read more

10 French-Girl Winter Outfits to Get You Through the Season

We all want to keep the chicness levels of our outfits high, even when the temperatures are low, but the journey to fashion nirvana in the winter months is anything but easy. No one wants to look like the Michelin Man, even if they are in a white puffer coat. This, however, is why we’ve sought … Read more