Why the Brown Winter Coat is the New Style Staple

At Who What Wear we’ve got a keen eye for spotting trends before they hit the mainstream, and if there’s one topic that has been the focus of our office debates for the last few months, it’s the colour brown. Camel, tan, cocoa, and mahogany, no matter the shade, we’ve seen brown quietly taking over … Read more

Katie Holmes Just Styled Dark Wash Jeans With A Grey Coat

Some jeans and jacket pairings miss the mark, but some are a match made in heaven. On a walk in New York this week, Katie Holme’s styled the latter, whilst satisfying my desire for some fresh winter styling inspiration in the process. Styling a long-line button-down coat for her outing, Holmes chose a frosty grey colour to set … Read more

The 22 Best Quilted Duvet Coats You’ll Love to Wear in 2024

We’ve all been there: It’s 7 a.m. on a Monday morning and the winter chill is still in full swing, which makes leaving your bed that little bit more difficult. All you want to do at this point is roll to your desk (whether it’s in your living room or an IRL office) cocooned in your duvet, slipper-clad and … Read more

Kate Middleton’s Christmas Day Outfit 2023

If the Princess of Wales knows anything, it’s how to put together a Christmas Day outfit. Not that we’d expect anything less from Kate, but ever since her first appearance in 2011 with the royals at their traditional Christmas morning church visit, she has been getting it right year after year, serving us some serious festive-dressing inspiration when we need … Read more

The Moncler Puffer Coat is the Winter Coat A-listers Love

When winter hits, it’s time to pull out the big guns when it comes to outerwear. Enter, Moncler. The performance brand is renown for its coats (and boots) that’ll protect you from the harshest of elements, and celebrities including Gigi Hadid, Kendall Jenner and Dua Lipa are among some of the French label’s most-loyal fans.  Founded … Read more

Faux Fur Coats are Cosy, Chic and Trending Hard Right Now

Real fur has been off the fashion agenda for some time now, but just this Thursday the British Fashion Council put it on paper, announcing an official ban at all London Fashion Week shows from 2024 onwards. Whilst real fur is long out-of-style, the friendlier, faux version is truly finding its footing. Undeniably glamorous, a faux-fur coat toes … Read more

The Teddy Fashion Trend Is Equal Parts Cosy and Luxurious

The official advent of winter is still weeks away, but if you live in the UK, you really wouldn’t have guessed it. Whilst only at the beginning of December, we’ve already become well acquainted with the brisk English breeze, and have quickly found ourselves in the habit of layering thermals underneath our trousers, and opting for thicks knits over lightweight styles almost … Read more

Arket’s Puffer Coats Are Back in Stock and Trending Again

Since 2020, ARKET’s puffer has become somewhat of an icon amongst fashion people, and countless editors and influencers (and just about everyone on the streets of London) have tried, with only some managing, to get their hands on the cosy style before it whizzes out of stock yet again. Luckily, though, it’s just been restocked again for winter 2023 (a true sign … Read more