I spend a lot of my work time analysing the wardrobes of French women. From the microtrends they adopt each season to the brands they shop most regularly, there’s so much we can learn from our Parisian counterparts, and there’s nothing I love more than decoding what’s currently making them tick. Today’s focus? Colour! Newsflash: French women … Read more
Spotting microtrends is one of my more niche skills. What is a microtrend, you ask? Trends can be born from many places—the runways, social media, street style and so on. Microtrends are smaller offshoots of these bigger trends that come from said places. By the time a microtrend emerges, it’s usually been distilled over months from the overarching moments, … Read more
I’ve long looked towards the French at the change of seasons for some fresh styling inspiration, and this time I’ve stumbled across a treasure trove. Always ahead of the game, right now some of my favourite stylish French women are elevating their winter looks with a few key accessories to kickstart their 2024, and I am very into it. These mindful … Read more
It’s hard to put my finger on exactly what it is about French girls that we Brits find so damn alluring. Perhaps it’s their ability to build a timeless capsule wardrobe that always looks stylish or their penchant for a basic makeup product that will stand the test of time. There’s definitely something about their fondness … Read more
The appeal of sturdy true-blue denim never dies, but if you find yourself putting on jeans every. single. morning, you might be feeling stuck in a style rut. It happens to the best of us. While there’s absolutely nothing wrong with wearing this staple day in, day out, denim devotees run the risk of falling into a particular trap: You’re … Read more
It’s no secret that French women possess a knack for a polished style that reads as effortless and cool. Over the years, they prove to really refine their personal senses of style with wardrobes stocked with incredible closet essentials. French women are truly in the know about which building blocks will last for years ahead, so it’s no surprise … Read more
Regardless of the time of year, if you ask me whom it is I look to for style inspiration, I would point you towards the French. With the knack for chic dressing practically woven into their DNA, the French have mastered the art of fusing trend-led styling with timeless design—creating wearable, chic and classic outfits that never … Read more
French style is consistently alluring given the fashion set’s effortless approach to dressing. As a result, we, the editors at WWW, follow a range of Parisians on Instagram for outfit ideas that are easy and chic. After scrolling through a slew of images, it became evident that there are a few elegant basics many women in Paris … Read more
We often talk about how the French aesthetic is heavily built on wardrobe classics, never-date pieces that make getting dressed a simplified process. And while this stands to reason, I have noticed that the recent looks of the French people I closely follow have begun to mirror 2024’s overarching trends French women seem to be tapping … Read more
