German Football Federation Swaps Long-Standing Partnership with Adidas for Nike

The DFB and Adidas are breaking up. American sportswear giant Nike will supply all of Germany’s national teams with its apparel and equipment from 2027, the German football federation (DFB) announced Thursday. The new deal extends to 2034 and ends Germany’s long-standing association with Adidas, which goes back some 70 years. “We’re looking forward to … Read more