GroupM

Media Buyer GroupM Sets Plan To Double Investments In Women’s Sports

by

GroupM, the media buying arm of advertising giant WPP, is planning to double its annual investment in women’s sports and create a dedicated marketplace to facilitate deals. The company said the initiative will begin in the 2024-25 upfront, with an initial roster of advertisers including Adidas, Google, Ally and Unilever to be supplemented with more … Read more

Digital Pushes Global Ad Market To Nearly 6% Rebound From 2022 Mark, GroupM Says – Deadline

by

Major media agency GroupM says global ad revenue in 2023 will come in at about $889 billion, with year-over-year growth of 5.8% matching the company’s mid-year estimates. The tally, which excludes political spending because of its highly cyclical nature, is expected grow at a slower rate of 5.3% in 2024 due to inflation and other … Read more