women's sports

Women’s pro sports is a ‘global phenomenon’ — and Canada is finally joining in – National

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Women’s professional sports is a growing phenomenon worldwide, and Canada is increasingly joining in the action. After the launch of the Professional Women’s Hockey League this year with three of the six teams from Canadian cities, another six Canadian women’s teams have applied to join a new national Division 1 women’s soccer league in the … Read more

Media Buyer GroupM Sets Plan To Double Investments In Women’s Sports

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GroupM, the media buying arm of advertising giant WPP, is planning to double its annual investment in women’s sports and create a dedicated marketplace to facilitate deals. The company said the initiative will begin in the 2024-25 upfront, with an initial roster of advertisers including Adidas, Google, Ally and Unilever to be supplemented with more … Read more