H&M Group names new comms chief, Alpen switches roles

H&M Group has named a new Communications Director with Hendrik Alpen, who’s currently Head of Engagement and Transparency within H&M Group Sustainability, taking on the key role. H&M He succeeds Andreas Eriksson, who we’re told “has decided to leave the company to explore new opportunities”. It’s a big job with the company being the second-largest … Read more

H&M’s Premium Selection Is the Fashion Editor Secret to Know

Every fashion editor has their own hacks when it comes to shopping the high street, whether that’s which section to head to online or what design features to look for in person. With this winter well under way, I wanted to share with you one of my most useful insider tricks that helps me to always, without fail, find … Read more

Under pressure from Shein, H&M reaches for upmarket shoppers

By Reuters API Published Dec 16, 2023 During Paris Fashion Week, pop icon Cher, Swedish singer Robyn and South Korean DJ Peggy Gou performed at Silencio nightclub to a crowd of actors and models including Jared Leto, Elle Fanning and Irina Shayk. Reuters All were wearing shimmering outfits from H&M’s latest collaboration, a collection with … Read more

33 Pieces From the H&M Minimalist Edit That Look Designer

So, how do less-expensive brands achieve this rich aesthetic? It’s all about the silhouettes, the cut of the pieces, the fabrics and the colours. An obvious choice for the minimalist palette is black, but there are also khaki, beige and creamy whites. With the silhouettes and fabrics, it’s all about sticking to quality classics. Think simple blazers, crisp cotton … Read more

Zara owner wants to sell more European fashion in Middle America’s malls

By Bloomberg Published Dec 14, 2023 European clothing retailers Zara, Primark and Mango are making further inroads into the US interior via mall openings as they target areas with faster population growth than on the coasts.States such as Utah, Colorado and Tennessee have become a “very relevant” demographic for Zara, according to Spanish owner Inditex … Read more

How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein has a huge valuation and is primed for an IPO. With sales almost entirely online, the retailer generated about $23 … Read more

The Best Place to Buy Affordable Cashmere on the High Street

After working in the fashion industry for a while and spending all your working (and a lot of non-working) hours analysing what brands have to offer, you start to hone in on where to find the best deals, what to buy from where and what exactly is worth investing in. Building a winning capsule wardrobe becomes … Read more