Centric Brands and Authentic ink licensing agreement for Vince accessories

Centric Brands announced on Thursday a licensing agreement with Authentic Brands Group for Vince, a fashion brand, for accessories.  Centric Brands and Authentic ink licensing agreement for Vince accessories. – Vince Under the terms of the agreement, Centric will undertake the design, manufacturing, and distribution of Vince-branded handbags, small leather goods, and belts for both … Read more

Brixton appoints Levi’s executive as new CEO

Californian lifestyle brand Brixton announced Thursday the appointment of Seth Ellison to the role of chief executive officer, effective April 22. Brixton A  40-year veteran of the lifestyle apparel and action sports sectors, Ellison joins Brixton from Levi Strauss & Company, where he most recently served as ​executive vice president, chief commercial officer, a​fter having served for a decade … Read more

P448 partners with The Camp Brands to expand in Europe

Italian streetwear brand P448 announced on Tuesday a joint venture partnership with The Camp Brands, to bolster its wholesale distribution and retail expansion across Europe, as well as launch branded apparel under the label P448 Europa. P448 partners with The Camp Brands to expand in Europe. – P448 Heading the P448 Europa venture is Javier … Read more

French group Beaumanoir takes over Western European operations of Boardriders brands including Quicksilver and Billabong

Translated by Cassidy STEPHENS Published Feb 22, 2024 The French Beaumanoir Group is making its next move, following its acquisitions of women’s retailer Caroll in 2021 and the Sarenza website in 2022. The Brittany-based company has now entered into exclusive negotiations with the American Authentic Brands Group (ABG) to buy the Western European activities of … Read more

Tiger Woods Launches Brand With TaylorMade After Nike Split

By Bloomberg Published Feb 14, 2024 Tiger Woods has a new marketing partner after ending a long-term endorsement deal with Nike earlier this year.  The 48-year-old legend has inked a pact with TaylorMade Golf to create an apparel line that will debut in May, the company said. Woods already plays with TaylorMade clubs, having first … Read more

Authentic expands partnerships in Japan, Taiwan, Australia, New Zealand, Thailand, and Indonesia

Authentic Brands Group (Authentic) is expanding in key markets through two new strategic partnerships including a collaboration with BRJ Group to operate the Boardriders business in Japan and Taiwan. Authentic expands partnerships in Japan, Taiwan, Australia, New Zealand, Thailand, and Indonesia. – Authentic Under this partnership, BRJ Group, backed by SMBC Capital Partners, will take … Read more