Copenhagen Fashion Week Runway Trends for Fall 2024

You’d typically find me gallivanting around Copenhagen this time of year, however, as I write this, I’m snuggled up in bed instead of attending the Danish capital city’s fashion week. Talk about FOMO. That being said, I’ve been studiously following along from afar, taking notes on all the recurring themes on the runways. (And already planning my … Read more

The Anti-Trend Guide To 2024 Fashion

We’re only a couple of weeks into 2024 and already we’ve seen the rise of the “mob wife” aesthetic, the “Birkin mom” trend and the unexpected return of the peddle pusher—is it me, or are trends suddenly moving faster than they used to? Often, buzzy pieces pop up on the underground circuit, earning their stripes as an … Read more

18 Spring/Summer 2024 Fashion Trends That Really Matter

Having analysed the spring/summer 2024 fashion trends for months now (literally), I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this … Read more

Why Pedal Pushers Are the Unexpected Trouser Trend for 2024

Should Blumarine’s slightly tongue-in-cheek approach to Y2K styling not be quite what you had in mind (see below), I’m certain that the winning formula is as simple as boxy blazer + white tee + pedal pushers + kitten heel mules = an instant success, and dare I say, might just be dressy enough for the … Read more

Fashion Colour Trends 2024: 9 New and Classy Shades to Try

People often ask me what my favourite part of my job is, and I always say it’s the rush you get the second I’ve realised I’ve just uncovered a trend—something new and fresh (and that I can’t wait to tell all of you about!). Having said that, I don’t believe in following trends just because they feel … Read more

The Off-the-Shoulder Knit Sweater Trend Is Making a Comeback

Question: what do Bella Hadid, Meghan Markle, Kendall Jenner and Rihanna all have in common? Well, there’s probably a few answers to that, but there’s no avoiding the fact that the noughties made a strong comeback this year, and with all of our favourite throwback looks (hello, low-slung jeans and butterfly motifs) we’ve also re-adopted some nostalgic pieces we … Read more

The Knitted Dress Trend: How To Style A Jumper Dress

When the temperatures plummet, warmth and coziness quickly jump to the top of the list of daily dressing priorities. And year after year, the knitted dress stands out as one of the simplest ways to tick off both the style and comfort boxes. Consider the knitted dress your loyal cold weather dressing friend—it’ll keep you warm even in … Read more

How to Build a Capsule Wardrobe For 2024: 8 Polished Items

It’s been a great year for building timeless looks, and if you caught our roundup of this year’s key items, you may already own some of the year’s heavy hitters, like the boxy blazer, the perfect white tee and the crossbody bag. But if you’re looking to build on those for 2024, you’ve come to the right … Read more

Shoe Trends 2024: 8 Key Styles That Dominated the Runways

I’ve been spending much of my time lately combing through the thousands of looks from the spring/summer 2024 runway shoes to inform our big new-season trend report (coming soon!). This lengthy process was made all the more time consuming, as I kept getting distracted by all the pretty shoes I found on my travels. Admittedly, I am a shoe person … Read more

These Are the Only 6 Handbag Trends Worth Carrying in 2024

It tells us an awful lot about a year, and in fact, a decade, if many of the period’s season defining trends focused on what we carried under our arms. Yes, we had the beginning of the 2020s to thank for Barbiecore, quiet luxury and the Y2K renaissance, but the real talking points were the It … Read more