short video

TikTok owner ByteDance stays hands-off as video app faces US ban, leaving local team to become more aggressive

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The Chinese parent of TikTok has kept a safe distance from the troubles facing its short video app in the US, leaving the response to the local team and Singaporean CEO Chew Shou Zi as they face a possible legal battle against a forced sale or a ban, according to people briefed on the matter. … Read more

ByteDance’s Douyin makes instant refunds mandatory, following PDD, Taobao and JD.com amid fierce e-commerce competition

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Douyin, the Chinese version of TikTok that is betting big on e-commerce, has made its “express refund” policy mandatory, forcing merchants to immediately return money to consumers upon request to compete with similar offerings on Taobao and Pinduoduo. The platform operated by Beijing-based ByteDance, which added a shopping channel in 2019, allows users to get … Read more