Designed under Mitsubishi’s “Project America” program, which aimed to create more products specifically for the U.S. market, the Endeavor’s design was based on a 1999 concept called theSSU. While that concept got a twin-turbo V6 and all wheel drive, the Endeavor debuted with a 3.8-liter V6 with 225 hp. As a replacement for the Montero Sport, Mitsubishi predicated it would be a hit, forecasting 80,000 sales in its first year. But the Endeavor flopped hard, selling just over 32,000 its first year. Sales went down from there every year through 2011 when Mitsubishi replaced it with the Outlander.
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