Nike needs a comeback. Adidas just wrote the playbook.
By Bloomberg Published Mar 21, 2024 When Nike Inc. reports its third-quarter earnings on Thursday, investors will be looking for signs that the world’s biggest sportswear company is beating back a growing field of challengers. Nike Nike Chief Executive Officer John Donahoe should learn from his counterpart at Adidas AG, Bjorn Gulden, whose efforts to energize the … Read more
