Reformation’s Mason Pants Are So Popular, and I Know Why

I invested in the black last year and wore them all winter, so I decided to order a beige pair to test out just how versatile they could be for the transitional months. Below, you can see five ways I styled them up during my deliberation process, and I think I’ve convinced myself they need to … Read more

7 of the Best Premium High-Street Brands to Shop in 2024

Ah, the great British high street. Over the years—especially the past, say, five to ten years—there’s no denying that the high street has faced some turbulent times. The rise of online shopping already seemed like an insurmountable challenge to overcome without the onset of a deadly virus that caused an unprecedented shutdown of physical shops and … Read more

The 24 Best Items to Buy In Reformation’s Huge Winter Sale

The only thing is, I wouldn’t exactly call Ref “affordable”, and while it’s not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more sustainable processes, but the Reformation sale is my hack for being able to … Read more

10 French-Girl Winter Outfits to Get You Through the Season

We all want to keep the chicness levels of our outfits high, even when the temperatures are low, but the journey to fashion nirvana in the winter months is anything but easy. No one wants to look like the Michelin Man, even if they are in a white puffer coat. This, however, is why we’ve sought … Read more

Syrup Tech raises $17.5 million to bring AI to holiday shopping logistics

By Bloomberg Published Dec 2, 2023 Syrup Tech Inc., a startup that makes artificial intelligence tools to help fashion retailers plan and manage their inventory, has raised $17.5 million in a funding round led by Accel. Bloomberg The company’s software aims to use AI to reduce retail industry waste, a problem likely to be especially … Read more