Nike set for rare sales drop with focus on US demand, direct-to-consumer pivot

By Reuters Published Mar 20, 2024 Nike is projected to post its first quarterly revenue decline in nearly two years on Thursday, turning the spotlight on the slower-than-expected boost from its direct-to-customer (DTC) strategy and sluggish demand in North America. Nike The sportswear giant has invested in selling more through its own sales channels, including … Read more

Under Armour renews Anthony Joshua deal, launches AI commercial

On the eve of his championship fight (8 March) British boxer Anthony Joshua (AJ) has signed a new long-term renewal with Under Armour (UA) “ahead of [a] pivotal year”. To mark the occasion, UA has produced an artificial intelligence-driven commercial ‘Forever Is Made Now’ as the two-time Heavyweight Champion of the World prepares for his upcoming ‘Knockout Chaos’ … Read more

Centric Brands inks joint venture with Jennifer Fisher

Centric Brands announced on Wednesday a joint venture with Jennifer Fisher, a New York-based jewelry designer and media personality, the former company’s second joint venture in its folio. Courtesy The new venture will leverage the expertise of both companies to expand the Jennifer Fisher brand into new categories, while accelerating domestic and international growth of … Read more

Baltimore’s Fashion Innovation Hub Unites Start-ups & Needle Trade

As U.S. cities like Detroit and St. Louis are building ecosystems for local production, a Baltimore contingent has been quietly laying the groundwork to strengthen the needle trade industry. In Baltimore, the aim is to revive the city’s needle trade and to advance design innovation as well as area businesses through Sew Bromo, an organization … Read more

Stephen Curry is battling the clock to win over sneaker fans

By Bloomberg Published Feb 28, 2024 Time is running out for Stephen Curry. The star Golden State Warriors guard says he hopes to have four or five years left in his National Basketball Association career. But with retirement on the horizon, he’s rushing to capitalize on his athletic triumphs by bringing his brand off the … Read more

The RealReal appoints Ajay Gopal as CFO, Karen Katz as chairperson of the board

Online luxury resale platform The RealReal has announced the appointment of Ajay Gopal as chief financial officer, effective March 18. The RealReal appoints Ajay Gopal as CFO and Karen Katz as chairperson of the board. – The RealReal Alongside this appointment, the company also disclosed that Karen Katz, a current board member, has been appointed … Read more

Under Armour boosts earnings view on cost control; shares rise

By Bloomberg Published Feb 9, 2024 Under Armour Inc. raised its outlook for full-year earnings, with cost cuts in its turnaround effort making up for a continued decline in revenue. Under Armour The athletic-wear maker said Thursday it expects adjusted earnings of 50 cents to 52 cents a share for the year ending in March. … Read more

Under Armour launches UA Infinite collection

By Fibre2Fashion Published Feb 4, 2024 Under Armour, a leading US-based sports apparel and footwear brand, has announced the launch of the Ultimate (UA) Infinite collection. As the brand’s newest running footwear franchise, this collection is all about delivering key footwear models that support long run days as well as everyday miles. Designed as the … Read more

Adidas slumps as weak profit forecast follows currency hit

By Bloomberg Published Feb 1, 2024 Adidas AG slumped after the German sports apparel maker said negative currency movements mean its profit this year will be less than half of what analysts were expecting. Reuters Operating profit should be around €500 million ($542 million) in 2024, Adidas said late Wednesday. That’s below the average analyst … Read more

Under Armour names new chief product officer, president of the Americas

Under Armour, Inc. announced on Friday two new leadership appointments, welcoming Yassine Saidi as the new chief product officer and Kara Trent as president of the Americas.  Under Armour names new chief product officer, president of the Americas. – Facebook: Under Armour Saidi, a seasoned industry veteran with nearly two decades of brand experience, is … Read more