Nike set for rare sales drop with focus on US demand, direct-to-consumer pivot
By Reuters Published Mar 20, 2024 Nike is projected to post its first quarterly revenue decline in nearly two years on Thursday, turning the spotlight on the slower-than-expected boost from its direct-to-customer (DTC) strategy and sluggish demand in North America. Nike The sportswear giant has invested in selling more through its own sales channels, including … Read more