Adidas plots to swerve Samba slump

By Reuters API Published May 4, 2024 As Adidas aims to build on hot demand for its three-striped white and black Samba and multi-coloured Gazelle sneakers, it’s also taking steps to prevent the shoes from becoming victims of their own success.  Reuters The German sportswear giant ramped up production of the sneakers, known as “terrace … Read more

Nike set for rare sales drop with focus on US demand, direct-to-consumer pivot

By Reuters Published Mar 20, 2024 Nike is projected to post its first quarterly revenue decline in nearly two years on Thursday, turning the spotlight on the slower-than-expected boost from its direct-to-customer (DTC) strategy and sluggish demand in North America. Nike The sportswear giant has invested in selling more through its own sales channels, including … Read more

Foot Locker shares plummet as planned investments weigh on profit outlook

Shares of Foot Locker slumped about 27% on Wednesday after the retailer projected 2024 profit below Wall Street expectations, hurt by a planned ramp-up in investments across its business to boost demand. Foot Locker Despite a solid holiday quarter, Foot Locker said it would achieve its long-term profit margin target two years later, in 2028, … Read more

Footasylum chief Bown moves into consultancy role, Pujolar is new CEO

Footasylum Executive Chair and CEO Barry Bown has handed over control of the sports and streetwear business to David Pujolar who has just joined as CEO. Footasylum Bown has stepped down from his post at the helm of the business to take up a consultancy role with Aurelius, Footasylum’s owner. He’d originally joined the company … Read more

Retailers slash prices on more Nike sneakers in 2024, data shows

By Reuters API Published Feb 2, 2024 Retailers slashed prices on twice as many Nike sneakers in 2024 than two years earlier, endangering the sportswear giant’s typically strong pricing power at a time of stiff competition from rival sneaker brands, according to analytics firm Vertical Knowledge. Nike instagram Researchers compiled online pricing data from a … Read more

Nike names Jason Mayden as chief design officer for Jordan brand

Nike is welcoming back Jason Mayden, the former president of Fear of God Athletics, as chief design officer for Jordan brand.  Nike names Jason Mayden as chief design officer for Jordan Brand. – Jordan Brand Mayden took to Instagram to announce the news that he is rejoining the brand where he started as the very … Read more

HanesBrands names new chief marketing officer at Champion

HanesBrands announced on Friday the appointment of Richard Mcleod to the role of vice president, chief marketing officer of global Champion. Richard Mcleod – Courtesy Mcleod joins Champion from Canada Goose, where he was the senior vice president of the luxury brand responsible for brand evolution, growth, and performance. Prior to Canada Goose, Mcleod was the vice … Read more